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Frosty Boy is on the move!

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Frosty Boy’s taste solutions keep growing in South America
Frosty Boy Australia is starting 2020 with a bang, attending 3 major international tradeshows in the first 6 months.

Staring in Dubai in mid-February at Gulfood, Frosty Boy will be sampling soft serve and beverage bases with our local business partners from Ocean Fair International and VMCO Gulf.  Heading up the show from Frosty Boy will be Dubai based International Sales Manager, Alistair Rossouw.

After Gulfood the team will jump on a plane and head to Foodex Japan 2020 in Toyko, from the 10th March. This will be Frosty Boy’s first year at Foodex, attending as part of the Trade and Investment Queensland (TIQ) delegation. Frosty Boy Sales Manager for APAC, Craig Burgess will be meeting potential customers to show them our innovative Soft Serve and Beverage base flavour range, which we know Japanese consumers will love.

Our final show for the first half of the year is our biggest! It’s a show we’ve been to a number of times and one of our favourites, FHA Singapore from Tuesday 31st March. Craig Burgess will be running the stand with help from local distributors and our Innovation team. Over the four days of the show Frosty Boy expects to hand out more than 5000 soft serve samples, 2000 beverage samples and for the first time, getting feedback on our new Cheese Sauce flavours which are perfect for QSR’s, Cafes, Restaurants and Food Service.

Frosty Boy’s Managing Director, Dirk Pretorius, has been travelling to shows around the world for the past 20 years. “As an Australian business that supplies innovative and bespoke product globally it’s important to spend time in different regions to understand the markets and talk to prospective customers about how we can help grow their business”, said Dirk.

If you’re attending one or more of these tradeshows, please come and visit us and enjoy some delicious soft serve or an ice-cold frappe and learn more about how Frosty Boy can help your business. 

Gulfood – Dubai
16 to 20 February 2020
Dubai World Trade Centre
Visit us: Hall 1, Al Multaqua | Stand D1-34

Foodex Japan 2020
10 to 13 March 2020
Makuhari Messe - Tokyo
Visit us: Hall 4 | Stand 4D30

FHA | F&B - Singapore
31 March to 3 April 2020
Singapore Expo
Visit us: Hall 8 | Stand 8E3-05
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